Körner
Körner
Change Your Life,
Ask Cinderella
Change Your Life,
Ask Cinderella
KhK Kunsthochschule Kassel ● Peggy Buth, Bernhard Prinz ● Gabriele Franziska Götz
7 pigment prints; various formats; framed in oak wood; without glass; 1 looped video; dimensions variable; 1 sound installation, 4:30 min;
1 publication
Shoes Can Change Your Life, Ask Cinderella—Building Blocks for Dreams
Fiona Körner, 2020
It takes an army of well-trained advertising strategists to carefully consider each detail of how to connect customers with goods in the most efficient way. According to 2021 statistics, the sale of prefabricated houses has increased in Germany by twenty-two percent, and business is booming. In Fiona Körner’s photographs of model homes, it quickly becomes clear what they are targeting. The dream of having one’s own home in the country, which got an additional boost from the COVID-19 pandemic, is aimed at a white, heteronormative audience. While this may correspond to the desired image of advertising strategists, it is no longer consistent with social reality in Germany. Diversity is degraded to ignorance, and individuality is presented as mainstream taste. The personal dream of having one’s own home becomes a trivial imitation of a standardized way of “beautiful living” in a new world of prefabricated panels.